MB: What is a project you have worked on that you found particularly memorable and why?
JM: The early Nike work I got a couple months after going freelance. It was incredibly surreal to be random kid sitting in his small apartment in Cape Town, South Africa with a company the size of Nike willing to give me money to mess around and experiment. The world feels like it’s become smaller now, and I’ve worked with many big companies and realised they’re all just comprised of normal people at the end of the day, but at the time the distance and scale of a company like that casting it’s eye on just me, however insignificant the projects probably were in the greater scheme of the Nike brand, felt like nothing I should expect to have deserved or received at any point in my career. But with that impostor syndrome also came a great confidence boost in letting me know that the things I was excited about had value and could lead to a career that I could somewhat define and make a living off.
MB: You have an incredibly diverse style, and are great at matching the personality of a piece to fit a particular brand or project. How do you set out trying to identify the best fit for any given piece?
JM: Design is a service industry and I’ve always felt that it was important that my work be adding value to the people and companies paying for it, so making work that was appropriate first and cool second has always just been part of my approach. But there isn’t a 100% foolproof way of figuring out and making work that is “right” for a job. I just try to understand the problems, and figure out what I think might work best within what I can offer. I believe that there are a myriad of appropriate solutions for most jobs, but there are also very obviously inappropriate ones. So I guess it’s trying to avoid the patently wrong solutions and trying to do something that is considered and communicates as best it can.
MB: What or who do you find yourself inspired by lately?
JM: I have a broad range of inspiration, but lately it’s been a lot of the people I’ve been meeting since moving to the US. There is something inspiring about getting to know the people and companies behind the work that removes the abstraction and disposability that the internet creates. Amazing illustration, design, film, photography etc doesn’t just exist, there is always a hand and a mind guiding it and I find humanising work often makes me put in the time to really look at it and appreciate it.
MB: What are you doing when you are not working?
JM: What everyone else does I guess. Trying to live well, eat well, be good to people and not die.
MB: Why do you make?
JM: I heard this idea once that the people can be split into 2 groups, producers and consumers, and I think it’s roughly true. I’m not sure any of us get a choice which one we are, but I’m happy to be making things not just consuming them.
sXc with designer and Illustrator Jordan Metcalf
moderated by designer and letterer Erik Marinovich
Door open at 6 pm. The talk starts at 7 pm.