betsy & iya: The Beauty Behind the Brand

betsy & iya describes their customers as “the woman who laughs a little too loud in the fancy restaurant, talks her way out of speeding tickets, and watches strangers kiss.” On May 7, we're calling all bold and bright individuals to join us for a Discover Workshop with the gifted and gracious mind behind this brand, Betsy Cross. This is a rare opportunity for jewelry makers and design enthusiasts to hear and learn first hand from one of our city’s most successful makers. Not only will you leave the workshop with a personally crafted cuff, you will also gain a greater sense of how to approach jewelry design from the mastermind of betsy & iya herself. Click here to sign up (seats are going fast)!

Beyond the gorgeous pendants, cut-out cuffs, and bold earrings is a brand that defines every meaning of success in our local maker scene. They have the right materials, an esteemed mix of craftsmanship, an arsenal of fantastic jewelry lines, and a heartfelt company culture. Betsy and her husband and partner Will Cervarich are the beating center of this thriving brand, and they aren’t afraid to be transparent and genuine.

Betsy’s interest in jewelry began at a bead shop where she worked during graduate school and blossomed during her time abroad in Mexico City. When she found her career at a crossroad, she decided to devote herself to her passion. “I was pretty broke at the time and felt like I didn’t have anything to lose. I put everything into it then opened up a really small studio,” she said in an interview with us in 2014. “No good things come from timid steps.” Today, they have a bustling brick and mortar where Bety’s ideas turn into wearable works of art, handcrafted by nine in-house makers. 

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At our WeMake Celebrates Conference last year, Betsy sat on our "Small Scale" panel and discussed she balances national success while still remaining the neighborhood shop around the corner that makes everything by hand. "I have the most success as a designer when I make mistakes and let those mistakes show me where to go," she said during the event.

Betsy is a great resource for the makers in our city. She is a brimming well of inspiration and positive thinking. Whether you follow betsy & iya on instagram or peruse their Youtube channel, there is so much to glean from this great brand. Whether you are a budding jewelry maker, or just want to get your hands dirty, we hope you will join us on Saturday, May 7 for a great day of making with Betsy Cross.

betsy & iya Jewelry Workshop
Saturday, May 7 from 10:00 a.m.-1:00 p.m.
Place: Tillamook Station
Click here for more information and to reserve your seat!