FRIDAY, OCTOBER 2ND
Small Scale is a panel discussion featuring a dynamic group of local makers. We’ll explore how they have grown their businesses to national levels while still remaining the neighborhood shop around the corner— designing the products we love by hand.
BEN KLEBBA, PHLOEM STUDIO
Phloem Studio was founded by designer/craftsman Benjamin Klebba in 2009. Ben grew up in the Great Lake state of Michigan, across the street from Lake Huron. Ben’s dad taught construction trades at an industrial arts center for 20 years. He built the house Ben grew up in, the furniture within it, and transitioned into building wooden sailboats. This left a lasting impression.
After spending time in Chicago working first for a luthier building acoustic guitars, and then for a custom furniture company, Ben moved to Oregon and Phloem Studio was born. Two years later, he moved into the Beam & Anchor building with a group of creative friends and their collaboration became a source of inspiration.
With an emphasis on natural materials and traditional joinery, Phloem is dedicated to living within the contemporary canon, but outside any trend or fad. Phloem creates timeless contemporary furniture influenced by the experiences gathered with family and friends.
BETSY CROSS, BETSY & IYA
There is a magic moment that occurs when an idea has taken shape and the work becomes its own thing. If we force it, the thing falls apart. If we listen, it becomes wildly beautiful.
As the designer and creative voice of handcrafted jewelry line and retail shop betsy & iya, Betsy has dedicated her life to pursuing that moment. For Betsy, it is not just a connection to the product, the craft, and the move towards localism that has fueled the growth of betsy & iya, but the idea that the experience the brand offers can create a feeling of home, accessibility, and belonging.
Founded as a solo project in 2008, betsy & iya has grown and evolved as Betsy continues to hone her craft. Her husband Will Cervarich joined her as a business partner in 2010, and together the two grew wholesale business organically by driving across the country and meeting with shop owners face-to-face. They opened a brick & mortar shop in 2011 and the same year created a city-wide local shopping event called Little Boxes. They have since grown the team to include 14 incredible people and 2 beloved dogs. They produce about 500 pieces of jewelry a week to sell to 150 independent retail boutiques around the country, including their flagship store in NW Portland, where the jewelry is also made.
LISA JONES, PIGEON TOE CERAMICS
After settling on art as her life’s focus in first grade, designer Lisa Jones spent her adolescence exploring mediums as diverse as painting and video installation before settling into product design with the founding of Pigeon Toe in 2009. With an aversion to the excess of mass-produced goods, Lisa formed Pigeon Toe with a vision to create uniquely beautiful objects that incorporate and celebrate the extensive history of handcrafts.
Realizing that understanding materials on an intimate level leads to refined and imaginative objects, Lisa’s work under Pigeon Toe has evolved with her own artistic enrichment and hands-on study of new techniques and mediums. This growth is fostered through relationships with other esteemed craftspeople, with a focus on building community through shared learning opportunities and love of making. Lisa aspires to find fresh perspective through innovative material combinations, harking back to an era where artisans not only create, but inspire.
SAM HUFF, TANNER GOODS
The comments section of Sam’s fourth grade report card state simply, “Inquisitive and engaged. Slightly disruptive. Sam often asks an endless string of questions, unhappy with the answers he is given.” That assessment still rings true all these years later.
A native Oregonian, Sam is equal parts city slicker and country bumpkin. He spent much of his youth kicking up dust in the backwoods of Central Oregon; in the early 2000’s, Sam relocated to Portland to pursue a career in design focusing on product, branding and domestic manufacturing.
Over the past decade, Sam has co-founded the brands Tanner Goods and Mazama Wares, both of which have become recognized internationally as leaders in the modern craft movement. His interests both professionally and personally are closely tied to his small-town artisan roots, his love of well-made objects people interact with on a daily basis and his love of the outdoors. He is a firm believer in the Eames motto, “the best for the most for the least.” His favorite book is Zen and the Art of Motorcycle Maintenance. He still very much enjoys being overly inquisitive and slightly disruptive.
PANEL MODERATOR / APRIL BAER, STATE OF WONDER
April Baer grew up in the Midwest and came to Oregon Public Broadcasting in 2004. Prior to creating State of Wonder, OPB's weekly journal of arts and creative work, she reported on government, politics, crime and courts, military affairs and other subjects, and spent five years hosting OPB's Morning Edition. Before coming to Oregon, she'd worked as a studio engineer, host, reporter, and occasional music host at several stations in Ohio.
DAY 1 / FRIDAY, OCTOBER 2ND
Launching new ideas and products, whether an app or a toothbrush, is both exciting and scary. These folks will share their design process and experiences in a quick demo format.
DEMO / APP DESIGN
IAN COYLE, HUGE-KING COYLE
Ian Coyle is a creative director, designer, and interaction developer. Over the last ten years, he has continually devised new interaction models and led creative teams to bridge design and technology. In 2012, Huge and Portland-based creative studio King/Coyle merged to create Huge/KingCoyle, an innovation lab focused on design, culture, and craft.
Ian started his career in northern Italy, and since 2001, he has partnered with clients and agencies to bring unique digital experiences to life. Notable collaborations and clients include Nike, Anthropologie, Wieden+Kennedy, Google, Toyota, Saatchi & Saatchi, and FX Networks.
He is inspired by typography, photojournalism, newspapers, and vintage motorcycles.
DEMO / PRODUCT DESIGN
PATRICK TRIATO, GOODWELL
Patrick graduated from Case Western University with a degree in Product Design and Mechanical Engineering. He later worked as an independent contractor for local design firms in Cleveland OH, Chicago, IL, and Portland OR. He has over 15 years professional experience working with clients overseas, and domestic manufacturers in tooling, molding processes, and materials choices and ergonomics. His client work includes: Rubbermaid, Amana, Kraftmaid, Masco, Black and Decker, Little Tikes, Fisher Price, P+G, Jaguar, Spectrum, Wacom, Simple Shoes, Logitech, Trek and Nike. Patrick runs 6 miles every day, has been a vegetarian since the age of 15, and plays in the band Bears.
DAY 2 / SATURDAY, OCTOBER 3RD
WORKSHOP / Sponsored by Campaign Monitor
Join Sydney-based hand-letterer/illustrator, Gemma O’Brien, for an exclusive and intimate hand-lettering workshop. This workshop is created for participants who have an existing art, advertising or design background who are interested in refining their hand-lettering skills to use in their own professional or personal practice. The workshop is designed to give participants an understanding of the principles of letterform creation through demonstrations of techniques by Gemma, hands-on participation, one-on-one guidance, and critical discussion among peers.
This intimate workshop will be available to 30 conference attendees on Saturday from 10am-1pm. Registration will go live closer to the event.
WORKSHOP/ ”Adobe Shape Battle“ with JOLBY and FRIENDS
This workshop is actually an exciting hands-on design competition! You’ll team up to collaborate and battle others to create graphic assets live, in order to create the best pieces and wow the judges. From doodling and sketching, to vectors and screen, this will be a fun and fast paced creative collaboration. We’ll even have tacos from the Taco Pedaler!